Are you blogging on your website?


Blogging on your website can be a very good way of building a stream of new prospects for your business. Yes it is work and we all have more than we need, but the long term value can be well worth it and with planning and help it can be manageable.

Here’s a little bit that I’ve learned managing client blogs in the past few years.

1. Write about what your audience needs. What are their pain points. What expertise can you share that will solve a problem. Don’t serve fluff. Help your audience and they will become regular readers.

As a business professional you have valuable information that can help your clients. By putting this information in your blog and on the web, the people who need your help, can find you.

Create an editorial calendar and plan a couple of months ahead. It can be a blueprint to follow. And if you’ve pre-planned several articles in advance, it will be easier to jump right in. But stay flexible listening to your audience’s needs.

2. Start with a good headline. This is the honey that will create a buzz with your targeted audience. Your article should be written for a specific audience. The title needs to clearly identify the problem solved and state it in a simple and compelling headline.

“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.” Here’s a great article on Copyblogger,
How to Write Magnetic Headlines. Check it out.

lets-blog-23. Images are GOOD.  Articles with images get almost twice as many total views than article with out. There are many sources for images. Your iphone camera is one place to start. I just read on that 10% of photos taken by humankind took place in the last 12 months. That’s amazing! Beyond your phone, an online search will turn up endless possibilities. But beware you can get sued for using photos you don’t have permission to use.

Here’s a quick run down of using images your find online.

Assume that any image you find online is owned by someone and you need permission to use it.

Here are the exceptions:

  • Photos that are in the public domain. These are images that are free of known copyright. Wikipedia has a great list.
  • Creative Commons licensed images. These images are free to use with some restrictions. Be sure to credit images.
  • Stock Image services. You can pay for the use of images managed through stock services. You can buy rights to individual images. Prices vary, some agencies are more affordable than others.

Here is a short list of my favorite stock sites, some are free, some are fee based. Morguefile, Pixaby, Everystockphoto, Shutterstock, Istock,

3. Get the words out! Repost, email, link to social. Your site may get a lot of traffic or it may not. But the goal is to widen your audience and reach beyond your website. Social media can help, Linking articles to Facebook, LinkedIn, Google+ and Twitter can expand the reach. It’s always good to hit the like button on something you value. The more inbound links that get made to an article the more highly Google will value you.

4. Build Your List. The goal of any article and any service-based website should be to connect to your audience and get them to connect back to you, so you can continue to provide value and if the fit is right, gain a new client. Creating opt-in forms with a compelling offer can help you build your list. Remember the most valuable thing a reader can give you is their email address. Once you start building your list create an email account with Mail Chimp. It’s free to start and you can use your blog articles as Enewsletters. Just because someone came to your site once, doesn’t mean they will return. If you capture their email address, you can build on that initial connection with content that can convert them to a customer.

Written by Paul Halagan at Halagan Design GroupHelping businesses be more profitable online. Paul is a member of the B2B Dream Team. Find out more about our Shoreline East B2B Dream Team and how we can help your business grow.

If your interested in attending an meeting just fill out this quick form and we’ll get right back to you.

Click below to share this article